KIMBERLY-CLARK TO PROMOTE KLEENEX ANTI-VIRAL TISSUES
By Adnews Staff
Kimberly-Clark of Dallas, TX is preparing to market a new facial tissue that is intended to kill viruses that cause colds and the flu. Kleenex Anti-Viral tissues are 3-ply tissues that feature a moisture-activated middle layer that is treated with an anti-viral formula. The tissues will be available at retail outlets throughout the U.S. early October. Kimberly-Clark's David Dickson said it was too soon to tell when or if the tissues would be rolled out to Canada or other markets. The launch of the new tissues will be supported with an advertising campaign created by J. Walter Thompson of New York. Print, television and radio advertising will launch the beginning of October and will be accompanied by promotional activities including special events, consumer sampling, couponing and educational programs.