ROYAL BANK PROMOTES MIKE WEIR VISA CARD
By Adnews Staff
The Royal Bank is promoting the Mike Weir Visa card with a media campaign and online contest. The card offers users various golf benefits and loyalty points. The advertising for the card was created by BBDO of Toronto. Posters have been installed on golf courses in Ontario, Quebec and British Columbia. A 30-second commercial is being displayed in Golf Town stores and at some courses in Ontario, Quebec, and BC. Print advertising has been placed in golf magazines and national newspapers. The "Play with the Pro Getaway" contest will run until Dec. 31. One winner and three friends will win a round of golf with Mike Weir. The winner will also receive a trip to Taboo, Weir's home course in Muskoka, ON. All new card holders will be entered into the draw. Consumers can also enter to win by writing an essay.