VOLKSWAGEN PROMOTES DIESEL ENGINE MODELS
By Adnews Staff
Volkswagen has begun an advertising campaign for VW Turbo diesel engine models in Montreal. The campaign, created by Palm Publicité Marketing of Montreal, consists of a series of billboards. The creative also ran on bicycle-based billboards from Impact Vélo. The bicycles visited service stations in Montreal and its suburbs, promoting diesel cars as an alternative to high gas prices. The billboards use similar creative. The campaign will run until mid-July.
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