SEE YOU IN ATHENS FUND RELEASES PSA
By Adnews Staff
The See You In Athens Fund has released a new print public service announcement, six weeks before the Olympic Games begin in Athens. The advertisement was created pro bono by Toronto-based TAXI. The See You in Athens Fund is a Toronto-based organization that raises funds and awareness for Canada's amateur athletes. The goal of its PSA campaign is to fight the public perception that Canada's athletes are financially supported by sponsors and the government. The new PSA features what looks like a gold medal but is actually a Canadian loonie. The text on the bottom reads "Without help, some (athletes) might not even make it (to Athens)." The ad is running in 24 Hours, National Post, Ottawa Citizen, Vancouver Sun and Vancouver Province. The Athens 2004 Olympic Games begin Aug. 13.