MC DIRECT GETS NEW ROYAL BANK PROJECTS
By Adnews Staff
MC Direct has received several new assignments from the Royal Bank. The work includes upsell and retention projects for the bank's credit card services. MC Direct has also completed some direct response work for the credit card division of the bank's U.S. division, RBC Centura. Also, the agency will now work on various Royal Bank credit line initiatives. The agency was involved in the re-design of the bank's current credit cards and the creative design of two new cards: a Mike Weir Visa card and a Visa Classic card. MC Direct will also provide additional launch materials and support for these cards.
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