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CARF PRESENTS WEB MEASUREMENT SEMINAR

The Canadian Advertising Research Foundation is hosting a one-day seminar, May 1 in Toronto, on Web measurement and what standards to apply to it. The keynote speaker is Roger Hurwitz, senior research scientist at the Massachusetts Institute of Technology's Artificial Intelligence Laboratory. Other speakers will outline the issues concerning their organizations. They include: Ted Boyd of Nielsen I/Pro, Steve Coffey of The NDP Group and Bill Harvey of Next Century Media. Simon Jennings of Genesis/NetCount, Katharine Paine of The Delahaye Grop and John Payne of The Audit Bureau of Circulations will also give presentations.

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