CDMA CUSTOMER COUNCIL MEET
By Adnews Staff
The first meeting of the Customer Relationship Council of the Canadian Direct Marketing Association is July 20 in Toronto. Keynote speakers will be Labatt Breweries of Canada marketing director David Kincaid, and Hughes Rapp Collins vice-president Tom Buecking. The two will demonstrate how Labatt uses an interactive multimedia kiosk to reach target audiences and how the comapny tries to gain the loyalty of consumers.
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