PRIVATE LABELS FIND PLACE IN U.S.
By Adnews Staff
Private-label foods and beverages have definite market clout in the U.S., according to a study by Packaged Facts of New York. Private-label food made up 15.4% of the total U.S. market last year. Although this is a small slide from 15.5% in 1994, the fact that the market is still strong when the economy is improving shows that private-label products have gained a permanent niche in the marketplace, says Packaged Facts. Retailers are also introducing healthy private-label products with reduced fat, salt and sugar, as well as added fibre. Households with an income of $60,000 or more are 20% more likely than low-income households to buy store brands and are 15% more liable to buy any type of unbranded product.
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