LAWN CARE SPECIALIST INTRODUCES MAGAZINE
By Adnews Staff
The Weed Man landscaping company launched a super-large brochure this month in form of a 16-page magazine. The first issue of Gardening News features gardening and lawn care tips, contests and a history of the company. The magazine will be published twice a year, with the next one due Aug. 1. Gardening News will be distributed to the company's 200,000 customers across Canada, 160,000 in English Canada and 40,000 in Quebec. It is being published by PSR Communications of Toronto. PSR launched a TV and radio campaign for Weed Man earlier this month. Media Buying Services placed the advertising. PSR took over the creative account from Taylor Rohrich Associates of Toronto last fall. Weed Man is owned by Turf Management Systems of Mississauga, Ont.