WEIGHT WATCHERS, RUNNING ROOM, NEW BALANCE BEGIN JOINT PROMOTION
By Adnews Staff
Weight Watchers Southern Ontario, The Running Room and New Balance have begun an initiative called the "Wellness Partnership" intended to communicate the importance of nutrition and fitness to a healthy lifestyle. Weight Watchers representatives will make presentations about nutrition during New Balance-sponsored walking clinics in southern Ontario. Also, representatives from The Running Room and New Balance will promote fitness at Weight Watchers meetings. Promotion will include in-store and in-meeting signage and public relations from The Idea Workshop of Toronto. The three firms will also promoting the program to their members through their own communications channels. The Wellness Partnership will debut in southern Ontario as a prelude to a national launch.