GILLETTE PROMOTES BRUSH-UPS
By Adnews Staff
Gillette Canada of Mississauga is promoting a new tooth-wiping product called Oral-B Brush-Ups. The wipes, which fit over a finger, are intended to clean teeth without water or rinsing. They will be marketed with television advertising from by BBDO, a sampling program and in-store materials. Public relations for Gillette are handled by Porter Novelli of Toronto.
« Back Next »
Comments
blog comments powered by Disqus