BIG BROTHERS BIG SISTERS HIRES COMMUNICATIONS MECA
By Adnews Staff
Toronto-based youth mentoring organization Big Brothers Big Sisters of Canada has retained Communications Meca to provide public relations for its annual awareness campaign. The agency was hired based on previous work it has done for the organization. The campaign, called "Magic is Just a Click Away," will begin in September. In previous years, public relations for the campaign were handled by local member agencies. This year the local initiatives will be supported by a national program.
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