PFIZER, CANADIAN DENTAL HEALTH ASSOCIATION BEGIN JOINT PROMOTION
By Adnews Staff
Pfizer Consumer Healthcare and the Canadian Dental Hygienists Association have begun a new initiative called Listerine Gingivitis Week. The national public awareness campaign will run from June 7 to 13. On Monday a series of lunchtime events took place in Toronto, Vancouver and Montreal. Sampling will continue in those cities through the week. The awareness campaign also includes promotion on Toronto radio station Mix 99.9, a Web site at <http://www.gingivitis.ca> and a television ad featuring singer Sass Jordan. The advertising for Listerine Gingivitis Week was done by J. Walter Thompson of Toronto. Public relations are being handled by Environics Communications of Toronto.
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