SECOND CUP PROMOTES FRRROZEN HOT CHOCOLATE
By Adnews Staff
Toronto-based coffee retailer Second Cup is promoting a new drink called Frrrozen Hot Chocolate. The beverage is a combination of six types of chocolate, vanilla, skim milk and ice. The drink will be promoted during June and July with a group of promotional workers called the Second Cup Frrrozen Patrol that will conduct a national sampling program. Other marketing will include a national transit shelter advertising campaign and in-store materials. The advertising and the sampling program were developed by Holmes & Lee of Toronto. Public relations for Second Cup are handled by Strategic Objectives of Toronto.
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