FORD PROMOTES CENTENNIAL
By Adnews Staff
Ford Motor Company of Canada is promoting its Aug. 17 centennial with a contest called the "Ford Century Celebration." The national promotion began on April 30 and will run until June 30. To enter, customers must visit a Ford dealership and complete a sale or lease agreement on a qualifying vehicle. Customers then call a hotline to see if they have won. One hundred grand prize winners will receive certificates equal to the amount of the outright ownership of the vehicle they are about to purchase or lease. Other prizes include 100 certificates worth $10,000, 100 certificates worth $5,000, 100 certificates worth $2,500 and 100 certificates worth $1,000. The contest is being promoted with print ads in major daily newspapers nationally and with in-store materials at Ford and Ford-Lincoln dealerships. Advertising for Ford Canada is done by Young & Rubicam of Toronto.