ABSOLUT PICTURES CAMPAIGN BEGINS
By Adnews Staff
V&S Absolut Spirits has released a new advertising campaign for Absolut vodka called "Absolut Pictures." The campaign consists of four commercials made to resemble movie trailers. The ads are running in some Famous Players theatres in the Greater Toronto Area. Each ad contains approximately 70 appearances of the Absolut bottle shape. The campaign will run until the end of July. The concept was created by TBWA\New York. The agency then invited various directors to produce each ad. The participating directors are Ivan Zacharias, Spike Lee, Sam Raimi and Tarsem Singh. V&S Absolut Spirits is part of Stockholm-based V&S Group, which owns the Absolut brand. In Canada public relations for Absolut are handled by APEX Public Relations of Toronto.