WASSERMAN CREATES CAMPAIGN FOR PACIFIC NATIONAL EXHIBITION
By Adnews Staff
Vancouver-based Wasserman & Partners has created an advertising campaign for Pacific National Exhibition, its first since winning the account earlier this year. The campaign, which promotes the 2004 season of the Playland Amusement Park at the exhibition, consists of outdoor, television and radio advertising in the Lower Mainland area of British Columbia. The creative promotes several new attractions at the park including the Crazy Beach Party and Kettle Creak Coaster. The campaign also describes the thrill of a Playland experience, according to Shelley Frost, vice-president of marketing for the exhibition. The campaign will run through the summer. Wasserman also handles advertising for the annual fair at the exhibition grounds and its facility rentals.