MOOSEHEAD BREAKS ALPINE LAGER, MOOSE LIGHT CAMPAIGNS
By Adnews Staff
Moosehead Breweries of Saint John, NB has released two television advertising campaigns for Alpine Lager and Moose Light beer. The Alpine Lager campaign consists of two 30-second ads set in a bar. In each ad, a man pours an Alpine and thinks through a dilemma. Both end with the tagline, "It's all good." The ads began airing on May 6 in eastern Canada. The Moose Light campaign also consists of two television commercials. Both of these describe differences between the natures of men and women. The tagline used is, "Enjoy your nature." The ads broke on national specialty channels and conventional channels in New Brunswick, Nova Scotia and Prince Edward Island on May 17. Both campaigns were created by Goodgoll Vendramin, formerly Goodgoll Curtis, of Toronto.