MCDONALD'S TO HOLD INTERNATIONAL BIG MAC PROMOTION
By Adnews Staff
McDonald's Restaurants of Canada will take part in an international promotion called "Big Mac Meal Tracks" on Tuesday. The global initiative is being operated an alliance with the Sony Connect online music service. Customers who purchase a Big Mac or Big Mac extra value meal will receive an access code that will permit one free song download from <http://www.connect.com/canada>. In Canada, music download service Puretracks will handle the fulfillment aspect of the promotion. The initiative will be promoted with a television commercial that will be released on Monday, radio advertising, in-restaurant merchandising and special packaging. The advertising was adapted for Canada by Cossette Communication-Marketing of Toronto. Public relations for McDonald's are handled by Weber Shandwick Worldwide of Toronto.