HARMONY AIRWAYS RETAINS TBWA\VANCOUVER
By Adnews Staff
Harmony Airways, formerly HMY Airways, has retained TBWA\Vancouver to promote its new name and routes to Maui and Honolulu. The agency was initially hired to reposition the brand in an agency review. That work led to the current assignment, according to Rick Sanderson of TBWA. Print, radio, outdoor, transit and online advertising began last month.
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