FORESTERS HOLDS REACH FOR THE STAR CONTEST
By Adnews Staff
Toronto-based financial services organization Foresters is holding a contest called "Reach for the Star." The contest is part of an initiative developed by N5R of Toronto. The contest will run in Canada and the U.S. until Nov. 30. The winner will receive a vacation for four in Turks & Caicos plus US$20,000. Two prizes of $500 will also be distributed during each month of the seven-month promotion. Participants enter by completing a survey at the company's Web site or by referring other people to the contest. The effort is being promoted with online advertising and direct mail, also created by N5R.
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