CIBC CONTINUES FOR WHAT MATTERS CAMPAIGN
By Adnews Staff
CIBC has released a new commercial in its "For what matters" advertising campaign. The campaign, created by Publicis of Toronto, depicts a series of "life moments" and the role of the bank in them. It began in the spring of 2003. The new ad, called "New Job," shows a single mother consulting with a CIBC representative about the financial implications of a job offer. Sixty- and 30-second versions of the ad are running in English Canada.
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