ULTRAMAR RESUMES REVEAL-A-DEAL PROMOTION
By Adnews Staff
Montreal-based Ultramar has resumes a discount booklet promotion called "Reveal-a-deal." The effort is being advertised with two 30-second television commercials. The first ad describes the distribution of approximately 4.5 million books in Quebec, Ontario and the Atlantic provinces. The second ad describes various aspects of the initiative. The ads are running in French in Quebec and in English elsewhere. The commercials and supporting in-store materials were created by Palm Publicité Marketing of Montreal.
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