2 MAGAZINE, CABAN BEGIN JOINT PROMOTION
By Adnews Staff
2 magazine and Toronto-based retailer Caban have begun a joint promotion. The first phase consists of an online contest that will run through June. The winner will receive a gift certificate from Caban and a package of prizes from Absolut Vodka, Wedgwood, Home Depot, Salton, Toastess and Mini Gear, plus a one-year subscription to 2 magazine. The contest is being advertised with postcards distributed to Caban customers. The second phase will take place on June 12 at a Caban store in Toronto. Two promotional workers will spend the day in a furnished apartment set up in the store window. They will interact with customers and demonstrate products. The in-store event will coincide with the release of 2 magazine's summer issue. Free copies of the magazine will be distributed in the seven Caban stores in Canada. The promotion was developed by 2 magazine and Caban.