KODAK PROMOTES THREE DIGITAL CAMERAS
By Adnews Staff
Kodak Canada is promoting three new digital cameras in its EasyShare line: the CX7430, the CX7300 and the LS743. The CX7430 is a zoom digital camera with a four-megapixel resolution and 3X optical zoom lens. The CX7300 has a three-megapixel resolution and 3X digital zoom. The LS743 zoom digital camera has an aluminum body the size of a cell phone, a 1.8 inch LCD screen and a four-megapixel resolution. Kodak will promote the cameras with national advertising in major magazines. Brochures and consumer outreach programs will also be used. A national broadcast campaign may be released later this year. Advertising for Kodak is handled by Ogilvy & Mather. Media buying is done by MindShare Canada. Public relations are handled by Hunter LaVigne Communications.