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BANK OF MONTREAL, WESTJET, AIR MILES PROMOTE NEW MASTERCARD

By Adnews Staff

Bank of Montreal, WestJet and the Air Miles loyalty program released a co-branded MasterCard on Friday aimed at personal and small business customers. The three firms will promote the card with a national advertising campaign consisting of television, radio and print advertising along with direct mail. The card will also be promoted online by each firm.

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