TTC HIRES MCDONNELL HAYNES, AXMITH MCINTYRE WICHT
By Adnews Staff
The Toronto Transit Commission has hired McDonnell Haynes and Axmith McIntyre Wicht, both based in Toronto, as its new advertising agencies. Cyclops, MHZ Design Communications, Scott Thornley + Company and incumbent firms Flavour and Campbell Michener & Lee were also considered, according to Bob Hughes, chief marketing officer for the commission. McDonnell Haynes will be primary agency on the account and Axmith McIntyre Wicht the secondary. Both have received two-year contracts which will run from April 1, 2004 to March 31, 2006. The agencies will develop posters, brochures and other customer information materials for the TTC.
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