LA SENZA MOVES PR IN-HOUSE
By Adnews Staff
Montreal-based La Senza has brought all of its public relations, media relations, promotional and merchandising activities in-house. The lingerie retailer previously used Strategic Objectives of Toronto for this work. According to Rachelle Stark, public relations co-ordinator for La Senza, the was "strategic." The company may continue to use the agency on a project basis. La Senza operates 290 stores in Canada and five in the U.S. The company has 190 stores in 17 countries.
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