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JOHNSON & JOHNSON SIGNS CANADIAN IDOL FINALIST AS SPOKESPERSON

By Adnews Staff

Johnson & Johnson has signed Canadian Idol finalist Audrey de Montigny as a spokesperson for the Reach 400 Brightener toothbrush. De Montigny will participate in public relations and promotional activities for the product between April and June. Additional marketing for the toothbrush will include a national print campaign plus online and radio promotion in Quebec. The creative is from MacLaren McCann and Tattoo Communications. Media buying is being done by M2 Universal. Public relations are being handled by Weber Shandwick Worldwide.

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