JOHNSON & JOHNSON RESUMES BEST FRIENDS CHALLENGE
By Adnews Staff
Johnson & Johnson has resumed a promotion called the Clean & Clear Best Friends challenge in Ontario high schools. The concept was developed by Toronto-based TrojanOne last year. A series of partner-oriented basketball activities will be held during lunch-hours and after-school periods. Pairs of female best friends will compete for prizes. Schools can also use the events to raise funds. The purpose of the initiative is to maintain Clean & Clear brand equity among teenage girls, according to the company. The effort will run at 104 Ontario high schools until May 27.
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