MEDIACOM BUYS MBS, HIRES SWAIN
By Adnews Staff
Peter Swain has been hired by New York-based MediaCom Worldwide as non-executive vice-chairman. Most recently Swain worked in Canada as chairman of Media Buying Services, Retail Media Inc. (the retail division of MBS) and The Media Company. MediaCom will acquire ownership of Media Buying Services from Swain. MBS opened in 1970. In 1997 MBS and MediaCom began a joint-venture partnership called The Media Company. The Media Company, Media Buying Services and Retail Media will continue to operate under their current names.
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