BRANDWORKS CREATES NEW CAMPAIGNS FOR NEILSON DAIRY, REINHART FOODS, NIKON
By Adnews Staff
Toronto-based Brandworks has recently created new campaigns for clients Neilson Dairy of Georgetown, ON, Reinhart Foods of Vaughan, ON and Nikon Canada of Mississauga. Advertising for Neilson's new Dairy-Oh milk will break on May 14. The milk contains DHA, an Omega 3 fatty acid. Brandworks also contributed to the selection of the brand name. For vinegar producer Reinhart Foods, Brandworks has created an alternate usage campaign called "Vinegar Works Wonders." The bilingual magazine advertising describes non-food uses for vinegar such as sanitizing, stain removal and weed killing. Nikon Canada's recently launched D70 digital SLR camera is being promoted with television, magazine and newspaper advertising developed by Brandworks. This advertising is being supported by in-store materials and dealer launch kits, also created by Brandworks.