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PEPSI PROMOTES 7UP CITRUS SPLASH

Pepsi-Cola Canada of Mississauga is promoting a new soft drink called 7UP Citrus Splash with television and transit advertising. The drink is a mix of lemon-lime and grapefruit flavours. The advertising, created by BBDO of Toronto, uses the tagline, "Now that's refreshing." Pepsi will also use in-store materials created by Otis Sauter Leger & Partners of Mississauga. Public relations for Pepsi are handled by Praxis Public Relations of Mississauga.

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