BROTHER BEGINS TV CAMPAIGN
By Adnews Staff
Brother International of Dollard-des-Ormeaux, QC broke a new national television campaign last week. The three 30-second commercials are aimed at business machine users. Called "Ticket", "Hospital" and "Speed Trap," the ads promote the reliability of Brother business machines in the workplace. English- and French-language versions of the ads will run on CBC and RDS for the duration of the Stanley Cup playoffs. The ads will also air on ROBTV, Newsnet and Newsworld until the end of the year. Advertising for Brother is done by MacPhee of Toronto.
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