TOURISM KELOWNA HIRES WASSERMAN
By Adnews Staff
Tourism Kelowna has assigned a five-year agency of record contract to Wasserman & Partners Advertising of Vancouver. The agency will create an advertising and promotional plan to promote the city of Kelowna as "a world-class travel destination." Wasserman will handle branding, long-term strategic planning, campaign development and media planning and buying. DDB Canada of Vancouver and Madhouse Creative of Kelowna were also considered for the account.
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