MASTERCARD BEGINS PRICELESS PLAYOFFS PROMOTION
By Adnews Staff
MasterCard Canada has begun a Stanley Cups Playoffs promotion in which hockey viewers will be asked to choose the most priceless moment in playoff history. The promotion is being operated in association with the CBC program Hockey Night in Canada. Ten historic playoff moments will be posted to a Web site at <www.mastercard.ca/hockey> on Saturday. Visitors can select one of these or suggest another moment. MasterCard has also created a series of limited edition foil-wrapped collector cards depicting the 10 moments. Each time a customer uses a MasterCard at a participating restaurant they will receive a card and an entry into a draw for tickets to the final game of the World Cup of Hockey tournament in Toronto on Sept. 14. Four random card packages contain a platinum card which will give the finders a trip to a 2004 NHL Stanley Cup finals game. The participating restaurants are Boston Pizza, Casey's, East Side Mario's, Fox & Fiddle and LoneStar Texas Grill.