AIR MILES PROGRAM SIGNS LA-Z-BOY
By Adnews Staff
The Loyalty Group's Air Miles reward program has entered into a new agreement with La-Z-Boy Canada of Waterloo, ON. Air Miles collectors will earn one reward mile for every $25 they spend on any La-Z-Boy product at the 22 participating La-Z-Boy Furniture Galleries across Canada. La-Z-Boy is a manufacturer of upholstered furniture. Its Furniture Galleries feature upholstered sofas, loveseats, chairs and ottomans, occasional furniture and home accessories. The addition of La-Z-Boy to the Air Miles program is being supported with promotion in the Air Mile's Travel and More magazine, with inserts in collector's statements and with POS materials at La-Z-Boy Furniture Galleries. The Loyalty Group worked with MacLaren McCann on the magazine promotion. Statement inserts and POS materials were created in-house. Public relations for The Air Miles reward program are handled by GCI Group of Toronto.