MOLSON, LA CAGE AUX SPORTS BEGIN ATHLETIC PROMOTION
By Adnews Staff
Molson Canada and the Quebec restaurant chain La Cage aux Sports have begun a joint initiative that will donate money to Canadian amateur athletes. During the first two Montreal Canadien's playoff games on Sunday and Tuesday, Molson and La Cage aux Sports will donate $1 for each Molson product purchased at the 42 Cage aux Sports throughout Quebec. The funds raised will be donated to the See You In Athens Fund, a non-profit organization that raises money for Canada's amateur athletes to help them prepare for summer and winter games. Molson and La Cage aux Sports are promoting their joint initiative with POS materials in all La Cage aux Sports locations.
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