COLGATE-PALMOLIVE, CANADIAN DENTAL ASSOCIATION PROMOTE ORAL HEALTH MONTH
By Adnews Staff
Colgate-Palmolive Canada and the Canadian Dental Association have begun an April promotion called Oral Health Month. Month-long station domination campaigns in Toronto's Bloor and Yonge subway station and Montreal's Berri-Uqam broke yesterday. The campaign materials feature the smiles of different people accompanied with the slogan "Oral Health, Good for Life." The launch of the station domination campaigns coincided with sampling activities in both stations. Oral care information and product samples were distributed to commuters to illustrate that a healthy smile is important for more than just how it makes you look. The sampling activities were organized by Cohn & Wolfe of Toronto. Public relations are also being handled by Cohn & Wolfe. Advertising was being done by Young & Rubicam and Viacom Outdoor.