TELUS QUEBEC BEGINS GLOBETROTTER CAMPAIGN
By Adnews Staff
LXB Communication-Marketing of Montreal has created a new ad campaign to promote Telus Quebec's GlobeTrotter Web site. The campaign maintains the nature theme used in previous initiatives. In it, two hedgehogs represent an antivirus program and an anti-spam program, both of which are provided for free to GlobeTrotter subscribers. The newspaper ads, in-store materials, fliers, radio ads and television commercials are running in eastern Quebec. The campaign began in February and will end later this month.
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