WASSERMAN CREATES ANIMATED CAMPAIGN FOR ENCORP
By Adnews Staff
Vancouver-based Wasserman & Partners Advertising has created an animated recycling campaign for Encorp Pacific Canada of Burnaby, B.C. Encorp is a not-for-profit corporation that works to keep recyclable beverage containers from being incinerated or landfilled. The new campaign reminds consumers of the importance of returning empty beverage containers to recycling depots. The first phase of the campaign will break in British Columbia on April 12. An in-depot poster and 30-second TV commercial will depict the recycling process. Other creative through the year will focus on specific container types that have lower return rates. Additional campaign materials will include ads in newspapers, on radio and in restaurants and bars.
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