HOT TOMALI CREATES DYSLEXIA COMMERCIAL
By Adnews Staff
Hot Tomali Communications of Vancouver has created a new public service announcement intended to increase awareness of the learning disorder Dyslexia. The television commercial was created pro bono for the International Dyslexia Association British Columbia Branch. The ad simulates dyslexia for the viewer by displaying a group of jumbled letters in front of a Scrabble board as an egg timer runs out. The ads ends with the tagline, "Imagine a lifetime." Thirty- and 60-second versions of the ad are running in rotation nationally on CBC. Copies have also been distributed to M Channel, Citytv and Global TV.
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