WAL-MART PROMOTES SIMPSONS SODA
By Adnews Staff
Wal-Mart Canada of Mississauga, ON has launched a new line of sugar-reduced sodas in its stores. The line is based on the animated television series "The Simpsons" and includes four flavours named after characters from the show including Bart's Ay Caramba! root beer, Homer's Mmm...cola, Lisa's Magnificent lemon-lime soda and Maggie and Homer's Ahh! Yes! orange cream soda. The sodas are available exclusively at Wal-Mart's 231 stores across Canada. They are being supported with media relations, a four-sided, in-store promotional display and in Wal-mart's flyer. The retailer is working with Pilot PR of Toronto on the media relations. The in-store display and flyer promotion were created in-house.
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