HIGH ROAD HIRED BY THE JUDY PROJECT
By Adnews Staff
High Road Communications has been appointed the public relations agency of record for The Judy Project. The Toronto-based agency will work to raise awareness of the Project and its participants. The Judy Project is a leadership forum for executive women. It was established in memory of Judy Elder, who was general manager of Microsoft Canada's Consumer Group and chair of the CMA's board of directors at the time of her death in March 2002. In addition to handling public relations, High Road's co-founder and senior partner Mia Wedgbury will also participate in The Judy Project's annual leadership forum next month. Wedgbury will lead a session designed to help women promote their own public profile and industry reputation.
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