MILLER BEGINS TEXT MESSAGE CAMPAIGN
By Adnews Staff
The Hive Strategic Marketing of Toronto is in the middle of a text messaging marketing program at the Air Canada Centre. The intention of the effort is to make Toronto Raptors basketball fans aware that Miller Genuine Draft is the official beer of the team within the arena. The program is called the "MGD Suite Spot." At some point during each Raptors game a graphic appears on the arena's video board. This is an invitation to attendees to join a contest by entering a code through their cell phones. Those who enter the contest receive the text message "MGD thanks u 4 ur entry! Check ur phone 4 a txt msg in 4th qtr 2 c if u won 2night's prize pack. Rules posted at Lord Stanley's Mug." At each game a prize package is awarded. The grand prize of a private box at a Raptors Game with friends and hospitality will be awarded at the end of the basketball season in mid-April.