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MC2-MICROIDS HIRES HIGH ROAD

By Adnews Staff

Video game company MC2-Microids of Montreal has appointed High Road Communications its North American public relations agency. Microids was founded in 1985. Last year the company merged with group MC2. Previously neither company had a public relations agency. The new entity creates and distributes video games for multiple platforms. Its titles include Syberia, Knight's Apprentice and Memorick's Adventures. MC2-Microids hired High Road without a review.

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