THE COMMUNICATIONS GROUP TO PROMOTE ISRAEL TOURISM
By Adnews Staff
Toronto-based The Communications Group has been retained by 5WPR of New York to handle public relations for the Israel Government Tourist Office - Canada. Earlier this year, Israel's Ministry of Tourism hired 5WPR to handle North American public relations. The Communications Group was recommended by 5WPR to the Israel Government Tourist Office, which had the final say on the selection of a Canadian agency. The Communications Group will promote Israel tourism to Canadians, particularly to groups identified as most likely to travel to the country.
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