PFIZER VIAGRA CAMPAIGN BREAKS IN U.S.
By Adnews Staff
A Pfizer Canada brand awareness campaign for Viagra has begun running in the U.S. The prescription drug treats erectile dysfunction. The brand campaign first ran in Canada last year. It includes a 30-second television commercial created by Taxi Advertising of Toronto. Set to the song "We are the Champions" by Queen, the ad depicts a number of happy people jumping around. The U.S. adaptation, done by Cline Davis + Mann, adds a narrator. The campaign began airing nationally on Feb. 15. Public relations for Viagra in Canada are handled by Strategic Objectives of Toronto.
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