PROMANAD PICKS UP ANOTHER BREWER
By Adnews Staff
Promanad Communications will launch a campaign in late spring for Stroh Brewery's Old Milwaukee brand of beer. The ad push is still in the planning stages. The Toronto agency was hired earlier this year to handle Canadian advertising for Stroh's brews, which had been without an agency in Canada since Ian Roberts Ross Roy of Toronto closed its doors in December, 1994. When Stroh decided to hire another agency Promanad had the inside track. The ad shop was already working for Sleeman Brewing and Malting of Guelph, Ont. Stroh Brewery owns a stake in Sleeman which makes Stroh's beers in Canada.
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