AVON SIGNS SALMA HAYEK
By Adnews Staff
Avon Products of New York has signed actress Salma Hayek as a new spokesperson. The financial details of the global advertising and promotional agreement are unknown. Hayek will promote Avon's main colour and fragrance brands. Television and print advertising featuring the actress will begin later this year. Hayek will also appear in the company's brochures, public relations and online initiatives. She will work for the Avon Foundation in its anti-domestic violence initiatives. Avon sells beauty and other related products along with fashion jewelry and apparel through independent sales representatives.
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